Thinking

Over the years we have worked with corporate juggernauts through to one-(wo)man operations and have found that we love working with SMEs. We can focus on getting you results by doing the doing rather than meetings about meetings and endless levels of sign-off.

As a small business, you may have a handful of people, each of whom know their part of the business very well. When it comes to meeting with you, we can efficiently get to the detail needed to understand all facets of the business and how we can provide responses that meet your needs.

Basket abandonment is perhaps the most frustrating aspect of e-commerce. You have done all the hard work to build the site, find the products, market them, reach potential customers, have those customers get to your site and even add the product to their basket. What could go wrong?!

The latest data from Listrak suggests the current rate of basket abandonment is 77%. How does this tally with your business?

Abandon Ship!

So what’s behind people not following their add to basket through to sale? There are plenty of studies on the reasons, and they don’t change much either.

  1. Unexpected delivery costs
  2. Need to create an account
  3. Researching purchase
  4. Payment options
  5. Security

TL;DR

If your website address starts with HTTP and not HTTPS, Google Chrome v56 to be released at the end of January 2017 will label your site as Not Secure.

To fix this you need to implement an SSL certificate. There are SEO benefits to having an SSL certificate but be mindful that your site must be migrated correctly otherwise it could impact you negatively.

TL;DR

Google is now delivering AMP versions of eCommerce pages in their results. Previously limited to news sites, Accelerated Mobile Pages are stripped back versions, designed to run quickly on mobile devices cached on Google’s servers.

Should You Implement AMP on Your eCommerce Site?

Back in October 2015 Google launched Accelerated Mobile Pages (AMP) which provided an open framework to deliver light-weight webpages for even faster loading on the go. At that time the focus was purely on publishers only, with Google pushing AMP news articles from the likes of The Guardian, Wired and The New York Times from their search results. Within 6 months nearly 40% of news sites had implemented AMP.

TL;DR

No CRO
Grow Revenue = Get More Traffic

With CRO
Grow Revenue = Get More £ from Existing Traffic (and then extract more £ from future traffic increase)