Thinking

Making more from your mentions is a great way to drive more coverage, be it national press, trade journals, niche blogs or a plethora of other publications.

It can take a long time to build and nurture the relationships required to get your name in print, so it makes sense to get as much out of it as possible – leveraging content cross-channel and extending its life.

1. Share Coverage on Social Media

Share the coverage not only on the main company accounts, but also those of relevant or featured individuals e.g. CEO. Twitter is well-used by journalists, so tagging your post up with hashtags, thanking the editor, may get your on the radar of other journalists for future features.

2. Engage your Prospects

Features by a third-party provide credibility for a brand, so take the coverage and put it in front of your customers – prospective or existing. It gives an in for checking in with potentials and helps reaffirm your position with existing clients.

3. Coverage Round-up

Promoting your coverage on your blog give another lease of life to your press activity an another way for customers to view and engage with the activity. A monthly or quarterly round-up is a great post for your editorial calendars.

For more information on how to leverage press coverage for increased benefits to your brand, get in touch.

  • A Silver Bullet
    SEO cannot, in most cases, single handedly take a business from zero to hero. It can form part of a digital marketing strategy, provide insight on the competitive marketplace and an understanding of where you can improve your content, engagement and conversion.
  • Silo
    SEO is a holistic process, working on your website and off-site. SEO isn’t something that you can go away and do without understanding the business, the website and other marketing channels.
  • Quick Win
    Sure, there are some real clangers that are quick to fix (noindexed site anyone?), but to get the most from SEO as a viable channel, it has to be seen as a medium to long term investment as change doesn’t happen overnight.
  • Constant
    Algorithms change, technology moves on and what users demand is ever moving forwards. To increase your search traffic, you need to be tuned in to what’s happening in the world of search, what your users are looking for and how you can be relevant and engaging.
  • Waste of time
    The insights gained from SEO can impact on all channels. Google’s algorithms are shifting to promoting brands and rewarding good business – things that impact the business as a whole. Even the basics of keyword research may fundamentally steer your business away from
  • Dead
    It never will be. SEO has undoubtedly changed, but so long as you want to acquire traffic from search engines, optimising to increase visibility in the search results pages won’t ever go away.

If you’ve been around SEO for a while you’ll have seen Google constantly turning the thumbscrews on link building. As one of Google’s top 3 methods of ranking a site, building links has been a core area of focus, and one which has been abused again and again. Google are always seeking ways to ignore links which do not appear to be natural, yet protect links as a worthwhile metric in understanding the authority and value a website provides.

Below are a few methods of building links in today’s search landscape to get your website in front of people, give them something of value which, we hope, will lead to links being created.

What Are Featured Snippets?

A featured snippet, or answer box, is an extract from a web page above Google’s organic search results (position 0) which aims to answer the query there and then. 

There are three types of featured snippet in Google – paragraph, list and table. Depending on the datasource, typically 10% of search queries have featured snippets.

You may not have come across the term dark patterns, but you are likely to encountered their practice. Dark Patterns are the hidden costs, sneaking things into your basket with default add-ons and trick questions – the measures a website will take to have you sign up to something you didn’t intend to, perhaps inadvertently add that extra £2pm to your insurance when you checkout…


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