What SEO Isn’t

  • A Silver Bullet
    SEO cannot, in most cases, single handedly take a business from zero to hero. It can form part of a digital marketing strategy, provide insight on the competitive marketplace and an understanding of where you can improve your content, engagement and conversion.
  • Silo
    SEO is a holistic process, working on your website and off-site. SEO isn’t something that you can go away and do without understanding the business, the website and other marketing channels.
  • Quick Win
    Sure, there are some real clangers that are quick to fix (noindexed site anyone?), but to get the most from SEO as a viable channel, it has to be seen as a medium to long term investment as change doesn’t happen overnight.
  • Constant
    Algorithms change, technology moves on and what users demand is ever moving forwards. To increase your search traffic, you need to be tuned in to what’s happening in the world of search, what your users are looking for and how you can be relevant and engaging.
  • Waste of time
    The insights gained from SEO can impact on all channels. Google’s algorithms are shifting to promoting brands and rewarding good business – things that impact the business as a whole. Even the basics of keyword research may fundamentally steer your business away from
  • Dead
    It never will be. SEO has undoubtedly changed, but so long as you want to acquire traffic from search engines, optimising to increase visibility in the search results pages won’t ever go away.

If you’ve been around SEO for a while you’ll have seen Google constantly turning the thumbscrews on link building. As one of Google’s top 3 methods of ranking a site, building links has been a core area of focus, and one which has been abused again and again. Google are always seeking ways to ignore links which do not appear to be natural, yet protect links as a worthwhile metric in understanding the authority and value a website provides.

Below are a few methods of building links in today’s search landscape to get your website in front of people, give them something of value which, we hope, will lead to links being created.

What Are Featured Snippets?

A featured snippet, or answer box, is an extract from a web page above Google’s organic search results (position 0) which aims to answer the query there and then. 

There are three types of featured snippet in Google – paragraph, list and table. Depending on the datasource, typically 10% of search queries have featured snippets.


If your website address starts with HTTP and not HTTPS, Google Chrome v56 to be released at the end of January 2017 will label your site as Not Secure.

To fix this you need to implement an SSL certificate. There are SEO benefits to having an SSL certificate but be mindful that your site must be migrated correctly otherwise it could impact you negatively.


Google is now delivering AMP versions of eCommerce pages in their results. Previously limited to news sites, Accelerated Mobile Pages are stripped back versions, designed to run quickly on mobile devices cached on Google’s servers.

Should You Implement AMP on Your eCommerce Site?

Back in October 2015 Google launched Accelerated Mobile Pages (AMP) which provided an open framework to deliver light-weight webpages for even faster loading on the go. At that time the focus was purely on publishers only, with Google pushing AMP news articles from the likes of The Guardian, Wired and The New York Times from their search results. Within 6 months nearly 40% of news sites had implemented AMP.