Making more from your mentions is a great way to drive more coverage, be it national press, trade journals, niche blogs or a plethora of other publications.
It can take a long time to build and nurture the relationships required to get your name in print, so it makes sense to get as much out of it as possible – leveraging content cross-channel and extending its life.
Share the coverage not only on the main company accounts, but also those of relevant or featured individuals e.g. CEO. Twitter is well-used by journalists, so tagging your post up with hashtags, thanking the editor, may get your on the radar of other journalists for future features.
Features by a third-party provide credibility for a brand, so take the coverage and put it in front of your customers – prospective or existing. It gives an in for checking in with potentials and helps reaffirm your position with existing clients.
Promoting your coverage on your blog give another lease of life to your press activity an another way for customers to view and engage with the activity. A monthly or quarterly round-up is a great post for your editorial calendars.
For more information on how to leverage press coverage for increased benefits to your brand, get in touch.
If you’ve been around SEO for a while you’ll have seen Google constantly turning the thumbscrews on link building. As one of Google’s top 3 methods of ranking a site, building links has been a core area of focus, and one which has been abused again and again. Google are always seeking ways to ignore links which do not appear to be natural, yet protect links as a worthwhile metric in understanding the authority and value a website provides.
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