Basket abandonment is perhaps the most frustrating aspect of e-commerce. You have done all the hard work to build the site, find the products, market them, reach potential customers, have those customers get to your site and even add the product to their basket. What could go wrong?!
The latest data from Listrak suggests the current rate of basket abandonment is 77%. How does this tally with your business?
So what’s behind people not following their add to basket through to sale? There are plenty of studies on the reasons, and they don’t change much either.